There has been a debate about coffee in Canada ever since the two main coffee franchises opened up; Tim Horton’s and Starbucks. Some similar traits between the two are the facts that they both serve coffee and donuts, but they both serve more coffee than anything else. One thing that mainly differentiates the two is the prices. Tim Horton’s is cheaper and more preferable to employees of smaller businesses, but the reason why it is so much cheaper than Starbucks is because of their unfair trade running through Timmy’s business. The coffee bean farmers who supply Tim Horton’s with their coffee are being paid unfairly. Starbucks ensures that these farmers earn their money, so they price their drinks higher. Think of it this way; you help the lack of farmers in the world earn their fully deserved salary and prevent them from leaving their jobs and joining other industries. The amount of farmers in the crop industry is decreasing daily. Soon, there will not be enough crops produced for the world.
In a more personal manner, Starbucks alters your drink exactly the way you want it – (usually) no extra charge! Tim Horton’s can add some flavour shots and such for extra money. Though Tim Horton’s is the fastest growing coffee franchise in Canada, Starbucks is catching up.
The majority of businesses are going green at this point in the marketing world. Starbucks is taking this to the extreme. They offer sleeves to put on your coffee cups to avoid your hand burning. The catch: these sleeves are made from 60% post consumer fibre. Even the cups are made of recycled paper. Tim Horton’s doesn’t offer sleeves – in fact, they double their cups which are not made of recycled paper or fibres to prevent your hand from burning.
So you tell me, which do you prefer; Tim Horton’s or Starbucks, and why?